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Breast cancer is the second leading cause of death in the U.S

By Clemente Ferrer     cancer-fight


The Spanish Association Against Cancer – AECC – has launched an advertising campaign requesting assistance under the slogan ” With your help we will overcome cancer.”

Moreover , Professor Kathy B. Baumgartner , head of the department of epidemiology and dean of the School of Public Health at the University of Louisville ( Kentucky), revealed the results of her research during a Symposium about Breast Cancer held in San Antonio (Texas ) , demanding a ” greater awareness of this ethnic disparity in improving survival in Hispanic women with breast cancer. ” Breast carcinoma is the most common of all cancers and is the second leading cause of cancer death in American women.

Previous investigations showed a trend of lower survival in this type of cancer in Hispanic women affected by socioeconomic factors, as lack of means to reach the healthcare and screening scores .

Baumgartner and his team developed a public health study of women in the state of New Mexico , attended by 692 women with breast cancer. The study explored the differences in impact among non-Hispanic and Hispanic women .

The professor said that “it is unclear to what extent can influence the socio-economic factor in this difference of ethnic survival ” and noted that once aspects such as the type of lymphoma were analyzed, it is believed that the ethnic difference in mortality, ” may have mostly biological causes”.

On advertising, it is asserted in the aforementioned study, that in order to be effective, the messages should be clear and simple. If the female audience is well informed, women can make their own choices and achieve those decisions impacting positively on their health.

I like to remember some information, seemingly trivial, which produced more effect than an advertising campaign aimed at the early detection of cancer. In the U.S., the news of the discovery of two separate breast cancers in the wives of President Ford and Vice President Rockefeller, led to an increase in this type of cancer as women, alarmed, went to mammograms and thus were detected cancers that otherwise would not have been discovered. Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.

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