Ymedia has published a report with all audience data, consumption, screen quotas, ranking of most popular programs and television commercials in Spain. Ad spending in the different television channels continues above the figure recorded in 2013 with a 1.86% increase over the previous year. Recovery has begun.
The first place among the most active campaigns is for the internet portal for hotel searches Trivago which accumulates during June 2563.1 Grp 20’s “. Jazztel gave the second position to the beer Estrella Damm, accumulating 1939.6 Grp 20’s “. The insurer Línea Directa takes the third place from Lidl Supermarket, with 1,662 Grp’s 20 “accumulated. Telecom companies appear prominently as the four main stay in the June ranking: Orange with 1,616.4 Grp 20’s” Jazztel with 1,490.3, Movistar with 1,383.1 and Vodafone with 1,250.1.
As for audiences, Tele 5 leads with a share of 15.8%. Antena 3 follows with 13.2%. Tele 5 and Cuatro are the brands which have increased their share of screen thanks to the World Cup in Brazil which began on June 12 with a match between Brazil and Croatia followed by 8.038 million viewers, scoring a 43 3% of audience share for Tele 5.
The World Cup in Brazil has been the most watched event, especially the games played by the Spanish team monopolized large audiences. Spain’s first match in the World Cup was followed by 10.831 million viewers with an audience share of 68.6%. As the result was not as expected, the second game against Chile was followed by 12.648 million viewers and a 67.4% audience share was recorded. After the elimination of the Spanish selection, audiences fell in its third and final match which was only seen by 5,193,000 viewers and scored an audience share of 47.5%.
Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.